The Doctor Coach School™ Podcast

How To Become Booked, Banked, and In-Demand

• Kimberly Reynolds

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In today’s episode, I’m pulling back the curtain and taking you behind the scenes of a major shift that happened with my upcoming Booked, Banked, and In-Demand Challenge. If you’re a physician who wants to build a coaching business that attracts clients effortlessly, this episode is for you!

Initially, I named this challenge the In-Demand Doctor Coach Challenge, but after hearing from a pediatrician who was confused about whether it was for her, I realized something—clarity is everything when it comes to attracting the right people. That’s why I made a change, and the results have been incredible!

This episode is all about making sure YOU know exactly what this challenge is about: helping doctors create a coaching offer that sells itself using sales psychology—so you don’t have to chase clients or feel stuck in your business.

I’m also sharing an exclusive VIP discount code so you can join the challenge for free or at 75% off (but only for a limited time). Listen in and get ready to become booked, banked, and in demand.

Join the Booked, Banked & In-Demand Challenge.

Date: Sunday, March 16 – Tuesday, March 18
Time: 8 PM EST
Join as a VIP and You’ll Get:
✅ 30-day replay access
✅ Live coaching with me
✅ A step-by-step challenge workbook

Join Here: TheDoctorCoachSchool.com/Challenge

Let's Connect:

Hey there. Hi everyone. Dr. Kimmy here. I am here because I have an update. I have something that I wanna share and I actually wanna take you guys a little bit behind the scenes. To show you how I got here, like I wanna walk you through my thought process for the shift that happened today with the challenge. So if you guys have been watching or listening, then you guys know that I am hosting a three-day challenge. Today is Friday. As of this recording, the challenge is on Sunday, March 16th. Now. Initially the name of the challenge was the In Demand Doctor Coach Challenge, and essentially what I wanted to do is I wanted to show you how to become a coach that is in demand. And what I mean by that is a coach with an offer that is so dialed in using sales psychology is so dialed in. To what your ideal customers desire and solves a very unique problem that your ideal customers have. Like it's so on point that people come to you even before you really started selling. And so that, that was that's the challenge. That's the, that's what we're gonna be covering and that's still what we're gonna be covering. However, I realized today that the title of the challenge was confusing. So let me explain. I had someone actually reach out to me. And she said, I, she's a physician, right? She's a physician. She's a, she's actually a pediatrician, so she's a physician, she's a pediatrician. And she actually said, I want to come to this challenge because people have been asking me to coach them. But I feel like, I'm not really sure if this is for me, because it seems like this is just for doctors who are coaching other doctors. And I said. Oh my gosh, that is absolutely not what is going on here? So of my clients that I serve inside of DCS and IPMD, I would say. The vast minority of them serve physicians, so maybe 20 to 30% of all the clients that I've served since I launched the doctor coach school, have served other physicians or other doctors like exclusively in some capacity. This school. And all of my offers are for physicians, are for doctors who want to be coaches. No matter the niche. No matter the target audience, right? No matter who you're coaching, right? So you might be coaching moms, you might be coaching athletes, you might be coaching professionals. You might be coaching or want to coach high income earners, you might be coaching or want to coach fathers. It doesn't matter as long as you are a doctor. That's really the key. As long as you are a doctor and you wanna be a coach. That's what this is about. Okay? So I wanted to make sure that was clear for you all, and because I got that question, and as soon as I cleared up the question and responded. That physician registered for the challenge. And so what that let me know was that there's probably others of you who were also like a little bit confused. So I'm like, let me just clear up all the confusion. I wanna just make it easy and simple for y'all what we're doing here. Here's what we're doing. We are becoming booked, banked, and in demand. So what I mean by that. Is again, how can you, as a physician, as a doctor, how can you develop a coaching. Offer that is so juicy, that is in such demand that people are reaching out to you. And again, it doesn't matter what niche you're in, right? So I happen to be a business coach right now, but when I learned this and I began implementing sales psychology and building sales psychology into my offer. That was in 2021, and I was still a procrastination coach. I was not a business coach. I was a procrastination coach, and I had my very first five figure month as a procrastination coach by learning the principles that I am going to be teaching you in this upcoming challenge on Sunday. So again, no matter what your niche is. No matter what your background is, no matter what, like who you want to coach or what you wanna coach on, like I've helped physicians who are real estate coaches, parent coaches, leadership coaches, career coaches, the list goes on and on. Negotiation coaches, oh goodness. Burnout coaches, like there's so many niches and most, like I said, most of my clients do not work with physicians, caregiver coaches, right? Like my doctors who only work with those who would identify as a caregiver. There are so many. And really what that comes from is that's gonna come from your story, right? That's gonna come from what you actually have achieved for yourself. So if you have lost a hundred pounds and you wanna be a weight loss coach, but you're wondering what are the steps that it takes? I feel like I have to, do all of the things, be omnipresent on social media, have a pop-in website. I wanna show you in this challenge that's not the case, but it's really important for me to demonstrate to you that it really doesn't matter what your niche is, what your target demographic is. As long as you have a powerful story, as long as there's something that you have overcome, what I'm gonna do in this challenge is I'm gonna teach you sales psychology, and I am gonna help you develop an in-demand offer. A offer that someone hears it and on site they're like, that's what I need, that's what I need. Where you will have people reaching out to you. To work with you. Like they'll want to work with you just because you have. I was gonna say on Point Lee, but I feel like that's not. A phrase. I feel like that's, you can't say that they have. You have so clearly and distinctly defined the problem that they have, and you are pointing them to the solution that they desire. You're giving them a sense of exactly where they want to be. You're tapping into their desire. Once you are able to do that. You will be able to be a coach that has demand, okay? You will be able to be a coach that has demand and so that, that's why we're having this challenge. That's what this challenge is about. I don't care if you wanna coach like salespeople who live in Canada. It, unless that's your story, I would shy away from that, but. As long as you are a doctor, like any specialty, any professional background, as long as you carry a clinical doctorate, you can be in this challenge, and I will show you how to build your offer in such a way that you become an in-demand coach with an in-demand offer. Again, the niche is irrelevant, the niche is irrelevant. The target demographic is irrelevant. It really doesn't matter when you understand cell psychology. It matters not right? And I hope that this clears it up. And I just wanna show you all I wanna be, I'm a sales coach, right? I'm a sales coach, so I'm always going to be, I'm always gonna be selling, and I'm always going to be. Sharing with you all what I'm learning as I'm selling, and I got this one wrong. I got this one wrong to me and probably to my clients who are already in the school. It was probably clear what we're talking about, but for y'all, I was like, let me make sure that you guys actually understand. And again, as soon as I change the name, y'all have been signing up. So here's the thing, there's only. 20, I wanna say 27. Now I'm gonna actually check, there's only 27 VIP slots left. So if you're listening to this in real time or watching this anytime, like Friday or Saturday, I would snag a spot, right? Because there's only 27 left. And once they're gone. Now I'm gonna give you all a code because you guys are watching this live video. I'm going to give you a code. When you put this code in for the VIP ticket, it is going to take the price down by 75%. So I'm giving you a 75% off code. So those of you'all who procrastinated you, lucked out. You, you, it worked out for you. It worked out for you. Now. If I were still a procrastination coach, I'd be side eyeing y'all a little bit. But it's all good. It's all good. So I'm gonna give you all a code. Let me actually pull up the code. So what you're gonna do is you're gonna go to the doctor coach school.com/challenge. That's where you're gonna go. The doctor coach school.com/challenge. You're going to. Go to the area where you can purchase and you're gonna click on VIP. You're gonna say, I wanna be a VIP because VIPs get 30 days access to the replay. You get coached by me and you get the challenge workbook. So I want you to go and snag your VIP Okay. Snag your VIP ticket and then you're gonna enter this code in the coupon code box and it's gonna give you 75% off. So I, the code is, gimme a second. I wanna make sure I'm looking it up'cause I wanna make sure that I don't. Mess it up and give y'all the wrong the wrong code. So give me one second. Okay. Nope, I lost it. Hold on. Y'all, hold on. Hold on. Hang tight. 75%. Just hang tight. Hang tight. I'm gonna get it to y'all. Okay. I don't know why I can't find this code, y'all okay? My website doesn't want me to gr be great. Okay. Gimme a second. Gimme a second. Let's see. You know what, I might just give y'all a hundred percent off'cause that's the only one I can find. Okay. All right, y'all ready? If you. If you hear this in real time, I will probably shut this down. Okay. I'll probably shut this down by Saturday evening. Okay. But if you hear this, I'm actually gonna give you a 100% off quote. Okay. I'm feeling generous and also I made y'all wait. Okay. Y'all are gonna use the code moca 100 M-O-C-H-A 100. Okay. Use the code moca 100. Oh yeah. Like again, go to the doctor coach school.com/challenge. You can also go to the show notes if you're listening on the podcast. Or you can, if you're listening or watching on Instagram, you can go to the Lincoln Bio type in mocha. 100 for the VIP. Okay. Moca 100. You'll get a hundred percent off. Now if you miss this, if you miss the one, because at some point I'm gonna have to shut it down if you miss it, okay? I'm going to give you the 75% off also, which is like still a huge deal because I'm gonna be coaching you live like you wanna get on board with this, okay? So the 75% off call will be challenge. Okay, challenge. C-H-A-L-L-E-N-G-E, FB 75 challenge FB 75. I think it comes out to 20 something dollars, so it's still an incredible deal. Okay, so try the MO a hundred. If it's still working by the time you try it, then you got in. If it's not working. Challenge FB 75. Okay. And yeah I wanted to give you guys that opportunity. To get a little bit of a discount. And I'm really excited about this challenge because again, I'm gonna be teaching you guys how to become book banked and in demand. So again, being in demand as a coach is what we want, because we don't want you to have to be like chasing people down incessantly. So that you can sign clients, right? Like clients should be coming to you when your offer is structured. And the way that I'm gonna teach you Sunday through Tuesday, it is go, you are going to be in demand. Like people are gonna seek you out. I have a client, I. Who was in IPMD with me, and she actually just joined us in DCS like yesterday. But when she joined us in DCS, like when she reached out to me yesterday and she was like, Dr. Kimmy, I gotta join you in DCS because like people are coming to me for my offer and I need more help on how to sell them and what to say and all of that, right? So she joined us at DCS. So I want you to notice, like the double example there, number one. Clients are coming to her. So she did my program at PMD. She developed her high ticket in demand. I think her offer is 12 k. And so clients are coming to her, right? And she's I have a client who wants to work with me, and I just wanna make sure that like I know what to say to them and all of that stuff, right? So that's the first thing. And then the second thing, notice how she came to me, right? And she's Hey. I want to join your program. So she's in demand. I'm in demand, right? And it doesn't, when I say demand it, I don't mean that you need to have like thousands of people knocking down your door because you might be thinking I will never be in demand.'cause I have a small audience. Like how can I build demand if I have a small audience? That's the thing. When you know how to sell a high ticket offer, five people can get you to six figures. If your offer is 20 K which I have several clients whose offers are 20 K, right? Or 10. Let's say you sell 10 people in a year and your offer is 10 K. You've hit your first six figures, 10 people in a year. Sometimes we feel like we need to be hearing yeses every single day. In the next 12 months, you only need to hear 10 yeses in order to hit six figures with a$10,000 offer. And what I wanna show you, how is, how to structure your offer. So that those 10 people are coming to you like they are coming to you. That's the key. All right? That's the secret sauce. What we're gonna be doing is I'm gonna be walking you through three steps. There's only three things that you need to do. So this challenge is for you is if you are a brand new coach, you've never coached before you, your coaching idea has just been stuck in your head. It's been living in your head. Run free child. You have all the ideas. Your notes app is full. Full of ideas. Okay. That's you. Then this challenge is for you, or you've actually already started to try to sell your coaching and people aren't biting, right? Like you're doing Facebook Live, you're doing Instagram lives, you have a podcast you're doing. I met someone this week who's doing like monthly webinars. She has not signed one client yet. That is an offer issue. The offer is not irresistible. What I'm gonna teach on Sunday is how to build an irresistible offer, an offer that just the offer alone, because it's built with sales psychology, just the offer alone compels people into action, right? It makes you wanna move, makes your ideal client wanna move. And get into action. Like that is an in demand offer, and you don't need a lot of Facebook followers or Instagram followers, right? When you know how to do this in terms of a high ticket offer. Because again, if you have a 10 K offer and you have 10 people coming to you, that's a six figure business, right? And in a year you will definitely have, with this process, you will definitely have. At least 10 people coming to you. But the key is a lot of the doctors, the physicians I see out there, like you're chasing clients. Like you're doing all the things to try to like chase after clients. I. What I'm gonna show you is how to attract them to you. And it's not some woo metaphysical manifestation stuff because I don't do that. It's just hardcore sales psychology. It's just sales psychology. It's simple. I say hardcore'cause it works really well, but it's simple. It is straightforward. If I can teach a doctor how to sell, if I can teach a doctor how to hit six figures, any doctor, because they don't teach us this in our professional schools. They don't teach us this in med school. They don't teach us this in residency. If I can help. My clients do this. I can for sure help you because I don't think you're any different than them. You might think you are, you're not. If you have a brain and a story, you can be a six figure coach. And it just, it's just about understanding and learning the steps. And I'm gonna walk you through three steps, only three things. There's only three that shit like. Takes so much pressure off because again, some of you all are doing the most, you're doing the most and you're throwing spaghetti at the wall. And the thing that is like heart wrenching because I was, you, I was doing the most before I learned sales psychology. You're gonna burn out in your business. That's the thing. I don't wanna see another doctor burn out. I was talking to a doctor this week'cause I was coaching in this like other community and she was the one, she's I'm doing monthly webinars. She's I am omnipresent on every single social media platform out there. I'm omnipresent on all of them. I have not been able to sign one client, not one. That to me. Breaks my heart only because if we don't like change that what's gonna happen is that doctor is gonna quit. She's gonna wanna quit her business. She's gonna say it's too hard. She's gonna say. This is not for me, or this is so not something I can do, and that is just not true. It's just simply untrue. It is something that you can do. It is for you. It's not outside of you. It's not for like the ha, like the haves. And then I'm a have not know as a non-business coach, I made my first five figures when I learned this process. I didn't know how to like really fully sell yet, right? Like I hadn't mastered the sales call. I hadn't mastered messaging right on social media, but I mastered an in demand offer. That's what I mastered. And just based off of that, I had people coming to me wanting to work with me. So that is the power, that is the power of developing an offer using sales psychology that is so in demand that people are just like, I want it, I want in. And I want you guys to be like my clients in IPMD who. Are making money, having people come to them. One of my clients just this week launched a coaching, like not a coaching school, excuse me, an art school of her own and signed her first clients. What did I help her do? Develop an in-demand offer, right? Using the three steps that I'm gonna go over this Sunday. Join me for the challenge, which is called booked, banked, and in demand, booked, banked and in demand, because that's what I helped my clients do. I just had a client who launched her very first group coaching program, right? Like honestly, if I went through all the wins, we'd be here like all day. And I'm not saying that. Just to I, it's okay. I'm bragging a little bit. It's fine, but it's really true. It's really true that this is the first step becoming an in-demand coach with an in-demand offer. You do that once you learn how to do that, once you have mastered that, that's like the fire and then your marketing and sales really become. The gasoline they become the gasoline that you throw on top of an already lit fire. So that's the biggest thing I want from you guys for you all, is to understand that you can be an in-demand coach now with what you have with the audience size you have. Even if you don't have a website, you ain't got no certifications, you've never signed a client before, or maybe you've only worked with clients for cheap or free. No matter what the circumstance is, join us in book bank and in Demand. Okay, so booked, banked, and in demand, the three day challenge to build a high ticket coaching offer that sells itself. Your offer should sell itself. Did you know that's a possibility that your offer can sell itself? That's what this is all about. So I will see you guys on Sunday. Use the coupon code mocha 100. If you are listening to this on the podcast and you have not registered, y'all register. Okay? Like it is going to be epic. I will say this I know I talk about this all the time, every time I run a challenge,'cause I run challenges pretty frequently. This challenge is my best work. Of all the challenges that I've done and I've done a lot and my challenges are good if I do say this on myself. I think my challenges are pretty epic. And yet instill this one. It is gonna be beyond I am sharing with you all something that I really have never heard another coach, I've never heard another coach articulate like how to build an in-demand offer that is irresistible using the three simple steps that I'm gonna walk you through. I there's just so much focus on like the other things that are busy work. Facebook ads funnels, and I know y'all might see me. I have some ads going out there. I have been in business for five years, almost five years, and I have been running the doctor coach school for almost three years, right? And that's why I now am able to have ads, right? Because I understand my messaging, I understand who my people are, et cetera, et cetera. You don't need ads to hit six figures. You need an in demand offer to sign your first few clients, right? Your first five figures, sorry, there's a fly in my office. You need an in demand offer. That's what you need. You don't need a funnel, right? You don't need Facebook ads. You don't need a huge following. You don't need a certification. You need your story. And you need to learn sales psychology. That's it. And the three steps I'm gonna show you on Sunday are those things like, I'm gonna show you how to take your story, couple it with sales, psychology, and build an offer that is fire. That is absolutely fire. If y'all have any questions and you're watching on Instagram, shoot me a dm. I will respond, probably not till tomorrow night because I observed the Sabbath, but I will respond. By like Saturday night or early Sunday morning if you have any questions about the challenge, but it is time to become booked, banked in demand, y'all. So I will see y'all Sunday at 8:00 PM Use code mocha 100 or challenge FB 75 for either a hundred percent off until those go, or 75% off. Okay, I'll see y'all. Peace and love.