The Doctor Coach School™ Podcast

Transformational Coaching: How to Help Your Clients Get Out of the Spin

• Kimberly Reynolds

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In this episode, I’m breaking down one of the most emotionally charged moments in coaching…

That moment when your client is spinning.

You’ve coached them on this before. They “should” get it. But they’re stuck.

They’re spiraling in confusion, asking questions, doubting, avoiding, not implementing.

And you’re wondering: Is it me? Is it my coaching? Is it my IP? 😩

This episode is about what to do instead of panicking, blaming yourself, blaming your client, or dumping more strategy into the session like it’s going to put out the fire (hint: it won’t).

We talk about:

  • The real reason your client keeps spinning on the same concept (and what to do about it)
  • Why strategy is not the antidote to resistance
  • How overcoaching can actually keep your client stuck
  • The meaning of embodiment (no, it’s not just a vibes word) and how to coach for it
  • Why information is never enough—and what transformation really requires
  • What to do when your client “doesn’t get it” (without making it mean something about you)
  • How to build your own safety so you can hold space for theirs
  • The identity gap: how to recognize it, coach through it, and become the coach who knows how

I’m also giving real-life examples of how I used embodiment to go from a struggling coach in 2020 to a six-figure coach in 2021—starting with how I showed up before I ever hit my goals.

This episode is for you if…
✅ You’re afraid of what happens when a client doesn’t get it
✅ You’ve been trying to out-strategize your client’s resistance
✅ You’re coaching yourself through imposter syndrome before every session
✅ You want to be the kind of coach who can sit in the messy middle with a client and walk them through it powerfully
✅ You’re ready to stop treating confusion like a problem and start seeing it as the path to transformation

Whether you’re brand new to coaching or have been in this work for years, this is the stuff that separates surface-level coaches from transformational ones.

Mentioned in the episode:

Let’s connect:
DM me on Instagram @dr.kimmy_ with your biggest takeaway from today’s episode!

P.S. The coaching industry isn’t going anywhere, no matter what AI does. Why? Because strategy can’t replace safety. And there’s no tech on earth that can hold belief the way you can.

Ready to become a high-ticket, high-impact transformational coach? Stay plugged in.

Let's Connect:

Hey everyone. Welcome to another episode of the DCS podcast. I'm live on Facebook and also on Instagram. So here's what we're gonna talk about today. We are gonna talk about. One of several aspects of transformational coaching, and what I really wanna talk through is that moment in a session where you're coaching your client on something you've already coached them on before and they're just not getting it, and not because what you have coached them on is particularly challenging, but they start spinning. You know what that means, right? Like, you know what it means to spin, right? So to spin means that they start kind of spiraling down. They're asking questions, they're confused, they're unsure. And that moment, that moment causes so many coaches to think to themselves. Weight. Weight. We've already talked about this. Why isn't she able to move forward? Or why aren't they able to move forward? Is it me? Is it my ip? Is it my coaching style? Like what are they not getting right? So when they're circling the same exact thing that you have coached them on over and over and over. What is available to you is to take it personally, right, to self-flagellate, to beat yourself up or to blame the client, right? Because you're like, I mean, you're not doing the work like there, there's so many. There's so many ways that we, we try to get out of our own negative emotions. So we talked about negative emotions last week, right? So we try to get out of our own negative emotions by either completely blaming ourself or casting blame on the client. And I just wanna offer a balance. I wanna offer that. It doesn't have to be either extreme. Okay? And if you are, if you are not yet coaching clients, like if you haven't yet signed your first client. still want you to lock into this episode because you will be coaching clients, right? And likely, likely, and I've heard this over and over and over, likely what is holding you back from going all in is you're scared of this moment. Like this is the moment you're secretly afraid of. You're secretly afraid of the fact that you might develop ip. You might coach your clients with a particular methodology and they're not gonna get it, and then you're gonna feel bad'cause you charged them$5,000 to$20,000 at least. In DCS, right? So you charge them money and then they're not getting it. And that for doctors is particularly challenging because we really pride ourselves on, um, on results. I mean, right? Like. Everything we do, all of the training we've done for years and years and years are to get people results. we're judged based on whether or not we do that. We're judged by our institutions, we're judged by our superiors, we're judged by press Ganey, we're judged by patients. That's how we're judged, right? And so this, this moment, this moment where you're sitting face to face with a client and they're not getting it. Right. This is often the moment that keeps, keeps coaches from starting or keeps coaches who are already coaching, keeps them small. They stay small, right? Because I get more people, I'm gonna have more of those moments. So that's why I really, I really wanted to touch base on this and help you know how to navigate this, right? Because. The thing is, it's actually not about having the perfect answer, and it's actually not about, and we'll, we'll do a whole episode on client resistance, like how to, how to spot client resistance and like the different types of client resistance and all of that, but. Often what coaches will want to do is like, you'll want to just like throw more strategy. Well, if they didn't get it, and I was actually just coaching my clients on this at, in my higher level mastermind. So this is, these are clients who have made multiple 5 to 6 figures and beyond. And this is still a core concept that we have to reinforce, right? So if you've struggled with this or if you can foresee yourself struggling with this, this, this is very common, right? But for, for my client, what she was saying was when she has a client who is spinning, who's not getting it, who's like confused, she takes it upon herself to like teach more, to talk more my brain wanted to offer me a phrase, but I'm like. I don't think that's exactly, well, you know what? I'm just gonna say it because I can't think of anything else to out strategize the confusion right. To, to like, let's just throw strategy on it and like hope for the best. Right? Which would be like trying to throw water on like a kitchen fire. Like it seems appropriate, but it's actually not, and it's actually gonna make things worse. So when your client. Is spinning when your client is overwhelmed or when your client is not quite getting it. It's not because they need more worksheets. It's not because they need more things to do. They likely don't even necessarily need another explanation of the same thing, right? Likely, likely. This is typically an identity issue typically, right? So all that's happening is, and I'm gonna give you an example of this in just a second, but all that's happening is that client has not yet become the version of themselves who can actually follow through, conceptualize this, start to implement it, right? So there, there. Trying to learn from their current identity, something that their current identity cannot grasp. Or if their, if their current identity could grasp what you're teaching, they would've already done it. They would've already achieved that result. Right. So that's how we know that they haven't grasped it'cause they haven't achieved it. And we can grasp something intellectually. But until you actually do it, you haven't actually really built that belief, right? So you can say, I believe that I am a transformational coach. If you haven't yet signed a client, right? Then that's kind of evidence to show your brain. And that doesn't mean you just stop believing, right? You just throw up your hands. No, you just, how can I work to really embody the identity Now? Hear me out.'cause I just said a word that gets thrown around a lot. It gets thrown around a lot, in a lot of woo woo circles. And I'm okay if you're woo, that's cool. But like, I don't use embodiment in a woo way. Like embodiment is a psychological term. It's a, there's a psychological definition, which I'm gonna walk you through, but embodiment is the answer. Embodiment is the key. The identity work this is the foundation of all transformation, right? So a lot of newer coaches, or even if you just, you're just like not in the coaching industry, you haven't signed a bunch of clients yet. Right? We tend to think of coaching as I tell you something to do. You go do it, you report back, and then I tell you something else to do. You go do it. You report back. And there's a component of that. However, your client actually has to believe that they are capable of achieving the result of being at that point B before they get there, before they get there. Like they have to be in belief before they get there in the coaching container. If your client doesn't have that belief. They won't actually be able to transform. Interestingly, it's the same with marketing. Your client has to believe before, right? Like I always say, marketing skills and coaching are all the same. It's all just belief shifting. That's all we're doing. We're just shifting belief. However, however, in the coaching container, it's so important, right? And it's important for you, for you to also believe in your client because if you don't believe. That they can shift identities, that they can be at the point B, that they can get there. The way you coach them is different, and then that's when you just start the rolling strategy, like just throwing strategy at your clients, right? Like your clients are strategy hungry and you are feeding them like little, little junk food meals, like some McDonald's fries, right? Like it satiates the hunger. In the moment. So they might leave the coaching call happy. They might leave the coaching call full. They might leave the coaching call feeling satiated, like I got what I needed. And then the next week they're back in the spin with, really, they're in the spin the whole week. You just don't see it.'cause you coach them once a week. Right. And so they come back and they're still struggling, right? So what we have to do is we have to get under the strategy, we gotta go deeper because it's never a matter of what does the person know and do. They just need more knowledge. If information were the key, we would all have everything that we've ever wanted because information is at our fingertips, quite literally. We walk around with computers like. The, the child, I don't know computer terminology, but the, what's the word, Ram? No. Anyway, the, the ability of, of a computer, right? Like when I was growing up, my iPhone like blows that out of the water, right? Like we're walking around with literal computers in our hands. Now we have. AI and large language models like chat, GPT, there, there's no shortage of information and people are still not transforming. So if information, if knowledge were the key, there really wouldn't be an issue at all. There, there, there would be. There would be no coaching business. Like coaching wouldn't be an industry, right? Because why would we need a coach? Because I could just Google something and then just execute. This is why, parenthetical aside, this is why the coaching industry will never go away. Like everyone's frantic because AI is here. Does that mean coaches are gonna like get replaced? No. No, absolutely not. Right. I think AI is an incredible addition. I can do a whole episode on ai, how I use it, et cetera, but like, I think it's an incredible addition, but it's not gonna take away from an actual human who's holding belief for another human, like there is, there is no computer or no program that is gonna take away from that interaction. So I just want you to. Like, don't worry about that part. Right. Um, that was just an aside. Okay. So. This episode. In this episode, I really wanna help you shift and like understand the nuances of coaching. This is, this is like that deeper transformational coaching, right? We're not just cheerleading, we're not just inspiring. We're not just sprinkling fairy dust over our clients' problems. We're gonna get underneath the problem and help them actually transform. Okay? So. I wanna start off by talking about embodiment.'cause I said embodiment is the key to your clients actually getting what they want. Like actually moving from point A to point B, point A being, being the starting point, point B, being that transformation like, so if you're a weight loss coach, maybe your clients wanna lose 40 pounds. If you are a real estate coach, you help your clients, you know, go under their first contract. I certify coaches, right? So I train doctors and help them become coaches and particularly help them make money, get their clients results. That would be the point B in DCS, right? So whatever it is that you're selling, I wanna, I wanna offer that. The key to actually helping your clients get from point A to point B is embodiment. Embodiment. When I say it, trust me. I hated this word years ago. I hated it because I was like, I don't understand what this means. Like everyone was trying to tell me to, to embody stuff. It was in all the books. All the girl bosses were like, you gotta embody. I was like, I don't know what that means. I hear the word body in there, but like. What are you telling me to do? Like I didn't get it, so I didn't use the word for a while.'cause I was like, this doesn't make sense. The whole time I was embodying, I just didn't know. Right?'cause I didn't understand the terminology. However, I wanna describe embodiment.'cause embodiment is not vibes. It's not like just like coachy poetic language. Right? It's not, but, but it, I, I wanna offer it. Is the key, the key to helping your clients actually transform? So embodiment, like the official definition is the representation or expression of something in a tangible or visible form, right? So it is tangibly or visibly seeing or representing something right? Here's, here's how I'm gonna kind of put it in my own language or layman's terms. It's, you know, what someone believes based on how they act, how they show up. I know how you believe based on how you show up and based on how you show up, that is gonna turn, determine the results you get. Right? So that's embodiment. So in cognitive science, right, like embodied cognition, and we talked about this two, three weeks ago when we talked about the action relief process, but embodied cognition is basically the, the. Branch of psychology that deals with belief and learning. And what we understand from that is belief is not just in our mind. Like learning is not just in our mind. We actually learn and building beliefs in our body, right? In our body, how we move, how we act, how we speak, our decisions, our habits, our tone of voice, like. How we show up, how we show up shows what we believe, but how we show up also helps to build that belief. So what this means is if you wanna become a six figure transformational coach, let's say that's your goal, or let's, let's even say that's your client's goal. They wanna become a transformational coach. They can't wait till they hit six figures to start acting like a six figure transformational doctor coach. They have to act like a six figure transformational doctor coach to become one, right? So you have to actually be what you wanna be before you get there. Now this concept, I mean this will change your whole life, but this concept is, is challenging. Right, because how am I gonna be something that I don't, I don't How, what? I'm gonna give you an example in just a second. I'm gonna give you a, a few examples, but your brain will want to make this a problem. Your brain will want to, to push back and say like, that's not a thing. I don't, if I knew Dr. Kimmy, if I knew how to be a six figure transformational coach, I'd already be doing it right. But here's the thing, you have to become it. In order to become it. You have to believe it. In order to see it, you have to embody it. You have to get that belief, that point B, like so encoded into who you are, that there's literally new neural pathways being built every time you show up. And we talked about this a few weeks ago. All right. Like you can actually build new connections in your brain based on your actions, okay? Based on your actions. And so that is actually how you learn. That's how you develop, that's how you become. And so your coaching practice, everything that you do as a coach is to help someone become that thing. So that they can become that thing. That's, that's what you're doing when you're becoming a transformational coach. When you are coaching, that is literally what you're doing. You're not just teaching. Teaching is a component, but you're not just teaching, right? Like, what are all the things you need to do as a coach to help your person actually embody who they want to become?'cause that's who, that's how they're gonna get there. So in DCS, for instance, right? I help my clients. Become transformational coaches. So they don't wait to start coaching when they have a client, a paid client. We start coaching pretty much immediately. You're peer coaching, you're coaching yourself because you have to be the first client. And if you wanna be a CE successful coach, you will be coaching yourself the rest of your career. Right? So we are doing those things early on. Why? Embodiment belief building in action, right? So when we pair our actions with this is, go back to the episode da da two, three weeks ago I talked about how to 10 x your results in your life and your business without burning out. I think that was the name of the episode. We talked about this, right? Like pairing your actions with your intended belief with what you want to believe. That is the best and really the only way for sustained long-term transformation. That's it. That's it. And that is embodiment, right? So even more practically, here's how I ask the question. If I, I'll use you as an example, right? If you're listening to this podcast in the future, you are a coach or you desire to be right. And let's say your goal is to make your first six figures in your business, right? Okay. If I put a camera on you, if I just watched you, would I know that you're a coach? Would I understand that you have a coaching business? Would I see the same behaviors that I would see when I put a camera on a doctor? Who is making six figures in their coaching business? If you put a camera on your client, right? If you're your weight loss coach and your client wants to lose a hundred pounds and you put a camera on your client, right? Would you see behaviors a of someone who has lost a hundred pounds, right? So whatever your methodology is like, would you see them doing that? Would you see them? Let's say your methodology is. You keep a food journal, you count your macros and you meal prep your clients like quite literally have to do that, right? Like they're gonna have to do that in order to see that result, right? Like they have to become the person who does that. So do you see how I'm saying like, like embodiment is everything like that, that they're paying you. Your clients are quite literally paying you for you to help them embody. Who they want to become and then actually become it later. So if you were to ask your client that, and your client is spinning, right? So your client came to the session, they're stuck, they're spinning, they're overwhelmed, they don't get it, they're confused. They're not implementing. They're just like, I don't know what to do. I don't know what's going on. They're just like in the spin. If you put a camera on them, do you think you would see. What someone who has achieved the point B is doing. No. Right. Like you would see something very different. You would see something very different. You would see someone like avoiding hard parts of the process, like having shame, bearing their head in the sand, numbing out and scrolling, social media like whatever, whatever it is, right? Versus the person who is actually showing up. Right? So like the embodied version. Right. That person would be feeling the fear and still doing it. We talked about that last week, feeling the negative emotion and still moving forward, right? They would feel exposed and they would still show up. They would evaluate and ask themselves hard questions, right? They would still probably ask you questions, both not from a place of scarcity and lack of belief, but more so from a place of like curiosity and trying to improve and get better, right? So the gap. That gap is your coaching offer, like that gap, your methodology, your bridge, whatever your particular framework is. The whole purpose of it is to bridge that gap. That's it. Like that's quite literally what coaching is, is helping to bridge that gap between where they are and where they wanna be, but really between their identities. Right, because once you, once you embody what you wanna become, it becomes inevitable. I'm gonna say that again'cause this will also help you. Like I'm, I'm, I'm coaching you or telling you about your clients, but this will also help you once you embody what you want to become like. Once you become it, before you become it, it becomes inevitable. It becomes inevitable. You, you are not gonna not get it right now. There'll still be hiccups and challenges along the way, but it becomes inevitable once someone is, you know. What did, what did I just say? For weight loss using like food logs and planning and meal prepping. Like once they're doing that consistently, if you know that that works, right, then it's really just a matter of time and now you're just supporting them along that journey. So that's, that gap is the goal. That gap is the goal. Okay? So when you have like a client in front of you who is spinning, when you have a client in front of you who is spinning, your job is not to beat yourself up and say, woe is me. I'm a terrible coach. I should probably never do this again. Don't do that. Your job is also though, not to blame it on the client. And say, well, you must not be doing the work. You must be not showing up. I mean, technically that's true, but like positioning it that way is not, it's not gonna feel safe for their cave person brain. Right? So what you wanna do is you wanna recognize. That this is an identity gap. That's it. And one other thing, I didn't mean to say this but I'm gonna throw it in. If your clients are not struggling at some point doing your process, then your pro, you need to rethink your process. It's probably not challenging. Enough's probably not gonna actually get them to the results like your clients should struggle. I know that that's like probably counterintuitive to like typical coaching, like theory, but like your clients should struggle because the struggle really only represents their current identity, bucking up against their new identity, their current brain bucking up against the brain that they need in order to achieve the result. Like it should feel confusing. If they are not currently at the point B and you present the work that they would need to do to get to the point B, if they don't spin out, if they don't get confused, you should probably go back to the drawing board with your intellectual property. Like your clients should be confused a little bit, right? Like they should not quite get it.'cause if they got it, they would've already gotten the result. Right, because it's all about embodiment. So if they already understand how to do this and they're already carrying it out and they already possess that identity, they would already be getting the results and they wouldn't have paid you$10,000, right? So don't make your client, and I'm saying this really, for those of you who haven't started coaching yet. Who are scared of this moment, like you're scared of sitting on Zoom and having two or more eyes.'cause when you go to group coaching, it'll be more right? Having two or more eyes looking back at you. I often have 30 eyes looking at me. Like Monday I had 30 eyes looking at me, right? And that is intimidating at first. Like I'm gonna have people looking at me and I'm like coaching them and they don't get it. Right. And that makes you wanna run and hide until you recognize that that's literally a part of the transformational process. Like you have to, you have to get confused. You have to, have resistance. Like all of that is a part of the process. It's necessary. It's not bad, I would argue it's good, right? But what isn't good is when you react. When you take offense and when you need them to get it to, to justify your identity as a coach. I'm just saying. I'm, I'm saying, I'm saying it'cause I love you. Okay. It's only a problem that your clients are not getting it. When you need them to get it, because you are not embodying a transformational coach because, so you, you need their approval. You need them to be happy. You need them to just get it, never have any questions, and just skip off into the sunset because you haven't built your identity. So that's why the very first thing we do in DCS is identity work for you as the coach, because you don't coach powerfully. Okay. You don't coach powerfully when you are not embodying being a transformational coach. This is exhibit A. Your client spins out, you spin out, and then you throw strategy at them. When strategy is not the issue, it rarely is, rarely, especially when someone is just trying to achieve a new result. It's typically not strategy and it's not knowledge, it's identity every single time. Every single time. So your work is to coach them at the level of identity, not at the level of strategy and knowledge. That's very superficial. You gotta go deeper. You gotta coach them at the little level of their identity, right? Not at the, not at the level of inspiration. You don't need to try to inspire her, not at the level of cheerleading her and just hoping she'll get it right, not handing her another to-do list. More homework, go do this and then, right. But at the level of her identity. So really what that means is you gotta help her become and build that new belief, right? So you have to help her and name the belief she's currently operating from. We talked about that when we talked about the belief flow, right? You gotta help her name the belief that she's currently operating from. Identify the emotions that she's currently avoiding. I'm saying she, they that they're currently avoiding or suppressing. Right. And then be able to anchor into the new identity, the new belief through action taking small belief led actions like just small steps. Right where they are pairing their, their desired belief with the action, that's embodiment. Right? And it's not gonna be perfect. It's gonna be messy A lot of days. Like your, your job as the coach is to like hold space in the tension between the two identities, right? When they're wrestling between where they are now, and then that next identity, it gets messy. It gets frustrating. The people who are able to hang in there, the coach and the client, the coach and the client that is able to hang in there during the mess, the messy middle of identity shifts. That is the client. That client is going to be successful. That coach is gonna have a successful business. 100%. 100%. Like. Your coaching ability, like your ability to sit in the tension, to sit in the mess, right in between those two identities. That is the number one thing that determines your revenue, that determines your ability to scale your business. And because it shows up in, it shows up in marketing, it shows up on the sales call. Can you sit in the tension? Of like, I wanna do this, but I don't know if I can do this. That shows up at every level of the transformational journey, every single level. So the thing is, in order for you, and I realize I, I need to do a whole episode on safety. Creating internal safety, like you creating safety for yourself as the coach, right? Because you have to feel safe and sufficient in your body like you have to be, okay? Because you have to not need anything from your client. You cannot go into your coaching calls. Needy graspy, desperate, right? Because then you're setting up a codependent relationship between you and your client. You, your client needs you. Given, but then you also need them, right? You need them. And I would argue your client doesn't need you and your, your client is whole and well and complete on their own. Right? They desire to work with you to, so you can help them collapse time, right. Get there faster, right? But so they don't need you, right? And you don't need them the way you coach when you feel like your client. Like you need your client to be okay is you don't coach powerfully. If you were to come on a DCS coaching call on any given day, I may or may not be holding someone's feet to the fire, right? Like when I coach, right, I'm obviously very kind, but I am very direct. I don't sugarcoat, I don't cut corners, and I don't like, like, I'm gonna call you higher. I'm gonna challenge your brain. I'm gonna challenge what your capable woman is presenting to you. And I can do that because I have already built my sufficiency. I already feel safe in my body. I am comfortable. With my clients not being okay, I am comfortable with my clients not being okay. I'm comfortable with their discomfort. I'm comfortable with them wrestling in that messy middle. I'm comfortable with them being confused and not quite getting it. Like, I'm comfortable with that. I don't need my clients to be happy all the time. I always say you're not. I say this in DCS, you're not being a successful transformational coach if your clients never get mad at you. If your client has never ever looked at you and wanted to side eye you, are you coaching them hard enough? Right? Because that's, that's just a necessary part. Of transformation, like your brain's gonna want to resist your cave. Woman's gonna want to resist. Their cave person is going to want to resist. So how you coach her through the spin? First you gotta coach yourself, step one. You gotta coach you. You have to be okay. You have to embody. Being a transformational coach you have to live in. And if I put a camera on you, are you acting like a transformational coach? Are you being that like you have to be full within yourself? If you're not, you're gonna go into the, the session depleted, you're gonna go into the session, the session empty, and you're gonna need your client to fill you up. You're gonna need your client's results. S their words, their affirmation, their ascent, their like smiles to fill you up. I don't need any of that for my clients. I don't need them to smile at me. I don't check in and I'm like, are you okay? I don't need anything from them, which allows me to coach so powerfully. So how you coach someone through the spin, how you coach someone when they're in resistance and they're not getting it first, you gotta coach yourself. That's step one. Step two, you gotta get curious. Is it really that they don't know or is it that they don't believe? Is it really that they don't know what to do and they're confused? Or that the confusion is allowing them to stay in the current identity as opposed to pushing themselves to the new one? Right? So coach yourself. Curiosity, right? Curiosity for you. Ask questions. Ask so many questions. Curiosity is your secret. Weapon when I do an episode on safety and my process called the safety formula, you will understand and learn that safety is predicated on curiosity. Be curious, ask questions, just like keep asking questions, right? And again, in order for you to do that, I want you to, I want you to kind of picture this. Your client is spinning out. They might even be emoting. They might even be like a little teary or upset, or. And you're asking questions. Imagine like what you have to be like, how you have to be in order to do that, right? Like in order to ask questions, when someone is like, you're not placating them, you're not pacifying them, you're not like they're there. Everything's gonna be okay. Actually, no, it's not okay. I see that. I see that you're not okay. Let's understand why, right? And that doesn't mean that you're being cold or callous, but it does mean that you don't necessarily like, let me pause. You can cry with your clients and still coach them really hard and really powerfully. I have cried with clients, right? And then I, I'm like in tears with them holding space for that emotion.'cause for whatever reason, and then I'm still like asking them questions. Challenging their cave person. Like, can you cry with your client and still call them higher? Like that that lets you know whether or not you are sufficient and feeling safer within your own nervous system to do this work. Like, so, like you, I, I know I keep harping on it, but like you have to be your first client. You have to, don't be out here trying to coach anybody else if you are not willing to coach yourself. Right. So you get curious and then, and then based on what they say you wanna confront, right? Confront the identity gap. Like show them, show them that gap. They have to see it and they have to be willing to sit in it and, and understand that that's really the shift. Like once they're able to embody. Who they wanna be. The results become inevitable. It becomes, I don't, uh, I was gonna say, it becomes easy. It definitely becomes more simple and I would, I would even venture to say it does become easier because you're no longer wrestling with yourself. And in that spin. Right. So it, it just becomes inevitable. And that doesn't mean that like there's bumps along the way. There's, there's roadblocks, there's challenges. That's why you're there at the coach as the coach to, to still hold space for them. But your job is like, how can I help them embody that this week? Running them through the action belief process. Right. Like my clients in, in DCS, the coaches in DCS are, are able to use that tool because they are trained in the school. So running them through the AB process, helping them build out their evidence bank, tap into that positive emotion, right, and then get them in action. Doing actions from a place of belief, not just doing stuff, not just out actioning or out strategizing to avoid feeling bad, but like. Embodiment, like showing up to where I can put a camera on you and you look like who you wanna become. You talk to yourself, right? Like the inner voice is the voice of someone who's already achieved this. And whenever the cave person does act up, because they still will, it's not like your, your primitive brain just goes away, right? Just because you're embodying, but you understand how to push back. We talked about this a few weeks ago. Pushback challenge. Question. Right? So that is how transformation happens. That is the work. That's your work. That's my work as a coach. This is, this is what I do in my programs. This is the work that I do. I basically sit in the gap with my clients in between where they are now and where they want to be. And obviously provide frameworks and tools and structures to help them embody who they want to be. The sales call prescription, you're gonna run a high quality, um, ethical sales call, like my story, selling frameworks, frameworks, all of that, like every framework is for this reason, right? Like your frameworks and your tools are for the purpose of helping your clients embody who they want to be. Oh, I didn't mean to talk about this, but I, my brain just offered this, so I'm like, let me, let me share. This is the difference between coaching and consulting. If you ever wanted to know, and I'm actually getting into, I'm doing some consulting work currently and it is so fascinating because, even though I'm doing consulting workshop, I built coaching into it.'cause I'm like, I'm a coach. Okay. But like, this is the difference. If you were ever curious. Consulting is, I give you the strategy, you implement it, I give you like the best practices for how, but, but it's on you. Like I, I give it to you and I'm mostly hands off, right? And I might come in and do an evaluation and assessment, that sort of thing. Coaches stand in the gap with their clients. They're holding belief for who they want to be. Like you are holding that belief. For your client, right? And pointing them in that direction when they're still at their current identity, right? And really, you're, you're, you're with your client, you're really in the gap of every milestone, right? So let's say there's five milestones to the transformation you offer. You're gonna be in the gap between zero and one with your client, right? And then when your client achieves milestone one and you separate, you celebrate, excuse me. Now we're going to take the step to milestone two, and then you gotta stand in that gap with them, challenge them, push them, support them, celebrate them for sure. But not just that, right? Teach them for sure, but don't just throw strategy at them. Like this is the work of transformational coaching. So if you wanna be a transformational coach, you're gonna be helping people become who they want to be. Before they become that, right? It requires depth. It requires, it requires compassion, right? But more than anything, it requires embodiment for them, but like also for you, right? So cheat code, you gotta embody, right? Like you have to embody, like that's really it. Like you're embodying, they're embodying. At the same time you're embodying. Being the transformational coach who's able to stand in the gap with your clients and they're embodying who they want to be. So whether or not you've been coaching for years, I've been coaching for years, right? Or if you are like still scared to sign your first client, like I remember, I remember that. I really, really do. And I, I also remember when I went from, I talk about this all the time. I went from. Barely making any money in 2020 to hitting six figures in 20. 21 in six months. Like from January to like what, whatever. No, I, it wasn't, it was, it was from like February. So February to like August. That's when I hit six figures in August after barely making any money and struggling in 2020. This was the work, like I remember the shift. I remember, I remember my hot mess, just like those spaghetti at the wall. Like, I don't know what I'm doing. I'm just out here and I'm grateful. Listen, again, because messiness is a part of transformation, I am really grateful for that 2020 version of me, like I would not be the current version of myself, or I wouldn't have gotten to 2021. Me without 2020. Me, like I had to spin, I had to fail fall flat on my face. Like I had to do that. But I remember the day, there was like one day where I was, let's see, I was in here for a meeting. No, it was a coaching call. I was in here for a coaching call, so it was a coaching call with my new coach and I. Could have. I think I was coming from work. Yes. I was coming from work and I was wearing like scrubs or something and I could have sat down at this computer. It wasn't this computer, it was my little laptop, but I could have sat down and my office didn't look like this, but I could have sat down in my scrubs and justified it. I just came from work, right? Like, I mean, it is what it is. Oh, no, I went, I, well, I took a shower also. COVID. Okay. COVID. So I did, I did take a shower. but I was tired. I, I was on call. I could have said, you know, I mean, I'm just gonna throw something on. I got dressed up for every call, every call with my coach. Why? Because it was not about the, the fact that I. Was like struggling to sign clients at that time, in that moment. Didn't matter. I knew I had to, I had to show up differently. I knew I had to move differently. I knew it. I knew that the way I showed up before and how I moved before was not gonna cut it for the goals that I had. Right. And my coach really called me higher with that. Right? Not explicitly, but implicitly. Like she set that standard and so I wanted to like, she set the standard. She embodied that and I signed up'cause I wanted to be like her, right? I mean, my version, like, I don't wanna be like her, but like I wanted to achieve results in a similar vein, right? So I got dressed up, I put my makeup on. I did not know how to do makeup back then y'all. But I figured it out. That was actually the year that I, I learned how to wear makeup. Not that that's necessary, but for me, that was part, that was a part of my action belief process. That was a part of my embodiment practice, was to get dressed and look good, not just presentable look good, like look like who I want to be, look like the transformational coach that I want to become my clients ask me all the time because I don't coach in a t-shirt. I don't coach in sweats, and if that is how you coach, there really is no shade. It's just that for me, for who I am, for my brand, for what I'm calling my people to. I always dress up. I always like if I, if I don't have makeup on, like I actually don't have makeup on today. I don't have, I, I think I have a little bit of eyeshadow. On that, I couldn't even see it. And I'm wearing lashes, right? So like, for whatever reason today I went to the gym, there was a lot going on. I didn't have time to put on makeup. but I never like not get dressed. I never not look like. Who I want to be like, or who I actually am, and who my clients desire to be. And so you're never gonna see me coaching in a bonnet. You're never gonna see me coaching. And I did that in 2020. No wonder I was a hot mess. Like for me, right? For me, for who I needed to be. I would lay in bed like I'd be like in bed coaching, right? And. The reason that I bring that up is like, what? What do you think? What were the sentences running through my brain when I'm laying in bed coaching my clients? Right? And part of it was like they weren't paying me a lot of money, so I told myself, well, this is good enough. No it isn't. No, absolutely not. No, it's not. It's not good enough, right? Not for who I want to be. Right. Not for who I want to be. And, and that's when everything shifted. That's when I was like, oh, absolutely not. Like I show up, I embody like a high ticket transformational coach. Like that's who I am. And I became that and started signing clients, like almost nonstop. Almost nonstop. So I wanna invite you to remember this. When you are on your coaching calls and your clients are getting stuck, number one, that's part of the process. It's not a problem. Your job is not to fix them. Your job is not to throw strategy at them and like satiate them a little bit just so that they leave happy, but then they're still out in the world struggling and spinning, right? It's about helping them become the person that they want to become. That is your work. That's what transformational coaching is. I wanna invite you, if you are a doctor and you want to understand how to do this work, this is the work we do in DCS. I wanna invite you to join us inside of DCS by joining the wait list. All you have to do is go to the doctor coach school.com, sign up to be on the wait list. Our next cohort begins October 12th. We'll be giving, rolling out more details on that over the next few weeks. So stay tuned, like stay plugged into this podcast. Stay plugged into my page wherever you're listening to this. Some of y'all are on Instagram, some of y'all on Facebook, some of y'all are, are on the podcast. Stay plugged in. and get on the, the best way to stay plugged in is to get on the wait list. Okay. Get on the wait list, and you'll be hearing all of the, the new and exciting things that are coming. Lots of changes. Lots of changes. I will be rolling it out over the next several weeks. I'll be letting you know what is changing, what is coming, what's not changing is my commitment to helping doctors become transformational coaches. Transformational, high ticket, high impact. Doctor, coaches. All right, y'all. Thank you so much for joining me on another episode. I would love to hear any takeaways you have. You can DM me, you can always DM me on Instagram, Dr. Kimmy underscore. If you're watching this on Facebook, feel free to DM me. I, so I, I'm a little behind on my dms because last week I was out. Oh, well I wasn't out of anything. I was just on a staycation, so I need to catch up on my dms and some things, but feel free to DM me. My dms are open. I will respond, and I am excited to have you all here and I'll see y'all next week. Peace and love y'all.